Brian ApplegarthThinking beyond the immediate opportunities, this is a visionary look into the future for people in the hospitality and tourism industry with an entrepreneurial spirit.

Speakers: Brian Applegarth, A northern California native, after earning his BA in International Relations from UC Irvine in 2002, Brian spent years traveling, living, and working abroad tallying up 48 unique stamps in his passport and a handful of work visas. He landed back home in the bay area in 2013 and shortly thereafter, began planning his escape from the corporate machine.

With a passion for cannabis culture and cannabis history, Brian launched The Cannabis Trail, a non-profit dedicated to preserving and celebrating the cannabis heritage in northern California. Emerald Country Tours came shortly thereafter, a cannabis tour company spotlighting the legalized cannabis industry and the unique bohemian cannabis culture that thrives in northern California. His latest project was establishing the California Cannabis Tourism Association in fall 2017. Education, preserving the history, and sharing the unique cannabis infused culture of his home, all drive his passion and daily work in the industry.